Iceni. Environmentally, it's easier to swallow.

Whatever you think about bottled water, the facts are: it's increasingly popular, and very convenient on-the-go. Its real strength is that it's a great alternative to sugary sups that come in equally unfriendly bottles and cans.

Landing on supermarket shelves up and down the country is a new English Natural Mineral Water by the name of Iceni, after the tribe led by Queen Boadicea against the Romans in AD 61. Iceni's major USP is that it has travelled less to reach you when compared with French and Scottish waters, so actually boasts some praise-worthy environmental credentials.

Peer closer at the tactile bottle I designed and you'll notice the heart/droplet icon impressed in the breast acts as a dual grip configuration that sits well in both left and right hands, especially snug whilst jogging and comfortable for pouring. As the marketing says: Refreshes mind, body and conscience.

Involvement:
Bottle design
Campaign line