Challenged to create a brand that would place the clients firmly in the fray of the diet aid market, I created Boombod with its direct messaging, striking colour and bold typography.
I tailored the postal-friendly box for an easy-access online experience ensuring it also had vital retail tactility.
Brand & product naming, pack & structural design
Copywriting & initial website styling.
Rapidly out-performed established competitors on launch to become the UK's number one weight loss product and a social sensation with 360k+ on instagram. Boombod has quickly grown to offer men's and women's variants and assorted flavours.