The Buffaload name's mammoth success is down to its confidence and relevance. The brand mark, colour palette and strapline aptly convey Buffaload's relentless capabilities.
At launch, it was perceived as a large and established US logistics corporation.
Name & brand creation
Guidelines & exhibition materials.
As fortune had it the client's vision and determination saw Buffaload rapidly become the largest independent temperature controlled, double-deck trailer fleet in the UK.