make it appealing

Furl creative brand design

Project

Space craft

Furl is about optimising space. Every product adds space to rooms in one way or another. The task initially centred on associations with space and saving.

It was the furniture's opening and closing, shrinking and expanding mechanism that led to furling and unfurling, and the most apt name.

Furl furniture naming

Client

The Storage Bed Company Ltd.

Date

2015

Services

Naming & brand design

Guides & support materials.

Share

Furl brand design

Result

When you meet the furniture it quickly becomes apparent, with its animation and adaptability, it has a life of its own. It really is living furniture, and so the strapline was born. Furl. Living Furniture. Delivering nationwide with a showcasing London store.
Furl – living furniture