make it appealing

Unprotected gadgets on a knifedge? Enable adventure with Lifedge.

Lifedge naming

Client

Scanstrut

Date

2012

Services

Naming & branding

Creative direction.

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Lifedge branding
1Task

Create a brand that would appeal to those using gadgets as adventure kit, that Apple would stock.

2Challenge

Devising a name that embodies confidence and lifestyle relevance whilst rolling off the tongue.

Lifedge creative
3Solution

Bold typgraphy powers out from packaging to charge cables, with a strikingly simple call to action - go/do.