Tasked with designing new packaging to replace an award-winning version might sound like a pig of a job, but I couldn't wait to get my snout into this one. Powters sausages are delicious and the new look needed to be just as tasty.
I was also briefed to write a family of new product names.
Branding & packaging
Illustration & copywriting.
I reworked the logo, revised the strapline, restyled the window, added artistry and vivid colour on premium-feel black. Playful product titles like 'Pigolatas' and 'Tipsy pig' completed the revamp. The result secured increased store listings and a design award of its own.