make it appealing

Scottish Distillers advertising campaign

Project

Thinking unmasked

Scottish Distillers' feeds are amongst the finest. Not unlike other industries there are also a number of cheap, low quality products masquerading as value.

A campaign launched to highlight this to farmers that may have considered a poorer product a wiser buy.

Scottish Distillers magazine advertising

Client

Scottish Distillers

Date

2012

Services

Concept & design

Copywriting.

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Scottish Distillers advertising copywriting
Scottish Distillers advert

Result

Awash with green fields, cattle and tweed, the sector's magazine pages took a sharp intake when this 'disguise' advert jumped out. My angle was to motivate the reader to think twice about short term gain at the long term performance loss. It worked.
Scottish Distillers unmask campaign