Scottish Distillers' feeds are amongst the finest. Not unlike other industries there are also a number of cheap, low quality products masquerading as value.
A campaign launched to highlight this to farmers that may have considered a poorer product a wiser buy.
Concept & design
Awash with green fields, cattle and tweed, the sector's magazine pages took a sharp intake when this 'disguise' advert jumped out. My angle was to motivate the reader to think twice about short term gain at the long term performance loss. It worked.