Gadzooks! It's Zooks.
Already well established in stores such as Holland and Barrett, my design for Garbanzo baked chickpea bites is a tasty success.
Recognising children deserve a treat that has more virtues than sweet alternatives, they also requested a fun and memorable brand for kids.
Naming, branding & packaging design
Copywriting & illustration.
From a shortlist of favourites Zooks, with its snappy, zippy cuteness, was adopted for the gorgeous little flavoursome gems that put smiles on faces, which inspired me to put smiles on the packs.